Frieze Architects
Branding for an Architecture Firm
Frieze is an architectural firm dedicated to harmonizing the built environment with the beauty and serenity of nature. They draw inspiration from nature’s color palette and textures.
Drawing Inspiration from the Hues of Nature
The color palette reflects Frieze’s inspiration from the diverse and captivating hues in the natural world. It brings the essence of nature indoors, creating a harmonious and serene atmosphere that connects us with the beauty of our surroundings, which is their motto in every project they touch.
To Foster a Sense of Well-being
The brand identity is rooted in the belief that connecting with nature can enrich our lives, foster a sense of well-being, and inspire creativity. Frieze seeks to create spaces and experiences that embody the harmony, balance, and vitality found in the natural environment.
Fluid Movements and Gentle Transitions
The brand’s imagery features natural landscapes, and raw materials, showcasing the rough and rugged beauty of the outdoors. The layout emulates the organic flow of nature by incorporating fluid movement and gentle transitions between areas. It creates a spatial hierarchy that mimics nature by designating areas with varying levels of openness.
